I came across this entry on the blog of a company called Conformal today. The company purports to specialise in open source security products and the blog entry was about the logo for their secure online backup product called “cyphertite”. Apparently the marketing discussions concentrated on “artfully applied make-up, designer clothes, and a narrative to match. There was a lot of back and forth about layering, defense-in-depth and secure storage.” i.e. the usual type of meaningless fluff that is common to marketing meetings. But apparently nobody noticed the way the logo looked to an outsider.
I was reminded of the OGC Cockup in designing its logo back in 2008. No-one in the marketing team noticed the problem until they printed it on mouse mats and distributed them to staff.