the “awesome power” of the apple brand

I have been following the unfolding tale of the faulty antenna on the new iPhone4 with some amusement. Apple’s complete inability to admit to any possibility of a mistake is hugely entertaining. Apple (or is it Jobs?) seem to be unable to contemplate the possibility of the need for a recall. Such hubris is bound to cause a problem somewhere downstream.

I was particularly amused by this post over at fakesteve where Dan Lyons says:

“we’ll rush out iPhone 5 with a new design by Christmas season. It’s basically an iPhone 4 with a rubber wrapper around the outside. We’ve got the kids in China building them already.”

Treating your customers like idiots (even if they are; in fact especially if they are) is not a smart marketing move.

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