I’m sure that is not what they meant

Yesterday’s Guardian contained a quarter page advertisement from “hibu” (the company formerly known as Yell, and before that, Yellow Pages). The advertisement showed a picture of a bright red and green fish swimming against a tide of uniformly blue fish. The headline was “Get spotted on all kinds of digital devices”. The ad finished with the tagline, “To help make sure you’re found online, go to hibu.co.uk”.


Someone, somewhere has a weird sense of humour.

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