google buys advertising

In an interesting reverse of the norm, google paid for three full page adverts in the guardian a couple of days ago. Today there is yet another full page ad in the same paper. I assume they have run similar campaigns in other UK newspapers over the past few days, The ads are quite intriguing in that they seem to be addressing potential concerns about the use of well established web technologies. Today’s ad, for example, was about cookies. Each ad points to a google site giving further detail.

These adverts cannot have been cheap. What are they worried about?

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