rebranding may not work

El Reg has commented on Facebook’s announced intention to rebrand itself in much the same way that Google introduced a new overaching company named Alphabet. In typical Reg fashion they have asked the readership what they think would be the best name. The results currently favour SPECTRE by some large margin.

Facebook as SPECTRE

As usual, the Reg commentards come into their own. However, whilst “Umbrella Corporation” has a nicely evil aura, the domain seems to be taken already.

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